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The complete guide: how to create a professional Instagram account

by The UENI Content Team
Last Updated 11 March, 2021
A person holding a phone while browsing Instagram

In 2020, there were almost 855 million users who accessed Instagram, and its community is growing especially among young people. It’s certainly a blessing for professionals who want to reach young customers and promote their businesses through social media.

Here’s everything you need to know when it comes to creating a professional Instagram account that helps your business.

How do I create an Instagram account?

  1. Download the Instagram app from the App Store (iPhone) or Google Play Store (Android)
  2. Once the app is installed, open it.
  3. Sign up by email or Phone Number or create a new account. You can also log in with Facebook to sign up with your Facebook account (Instagram has been owned by Facebook since 2012).

There are some differences between the functionalities of the company and individual profiles on Instagram: through your professional profile, your Eftpos terminals are just a click away for Internet users, and you have access to detailed statistics about your account activity (number of visits, impressions, subscriptions, clicks on the website, subscriber demographics, etc.).

Don’t forget to indicate the URL of your small business in the biography of your professional website.

appareil photo sur une table devant un mur gris en planches surplombé de post it de couleurs

How do I keep my account active?

Have you created an Instagram account for your business?

Well, now it’s time to start publishing content. Think about the editorial line you want to give to your account. What content you would like to share?

Most companies mainly publish images of their products. However, if you offer a service and not a product, there are other ways to keep your account alive.

You can offer tips in videos related to your activity (such as DIY tips, if you’re into construction or similar), inspirational quotes, customer testimonials, or photos of your achievements (for example, original haircuts if you have a hair salon).

You can also add a lettering and relevant hashtags to your content to invite your followers to learn more. Use keywords that match your business and the brand image you are looking for.

You can add about 30 hashtags, but the specialists agree that it’s best to use up to 11 to maximize your visibility.

Finally, if it is not possible to add a link directly to your Instagram posts, you can use your biography to redirect your guests to your website’s home page.

To do this, use a link reducer such as link.tree to customize a link to your website. In your post, just invite your followers to check your profile link to get more information.

Why should I create an Instagram account?

Someone browsing Instagram while drinking a coffee

In the United Kingdom, more than 30 million people used this application. The largest share of Instagram users were members aged between 25 and 34 years old.

Why is it so successful? And why especially between young people?

Instagram stands out from other social media platforms for its focus on photographic and video content.

This highly visual platform allows professionals to deliver more compelling content than other social networks. A good example is National Geographic, whose magnificent pictures and stories are highly appreciated by users.

Other campaigns launched by brands like Samsung, Airbnb or Nintendo have tapped into the visual potential of the platform while inviting their followers to join the community.

How do I increase visibility?

Once you have created an Instagram account, there is a quick (but more expensive) way to give your profile more visibility.

Access the ‘Promote’ feature that allows you to display ads on the platform. You can increase the visibility of a post or create campaigns from the Ad Manager according to your marketing objectives.

Also, if you want to sell products and you want to make the most out of Instagram shopping, have a look at this article and learn how to create shoppable posts. 

Another trick is simply to post content from other users. Use an Instagram application like Regrammer or InstaRepost, just don’t forget to give credit to its author!

Finally, don’t hesitate to log in and follow other professional accounts in order to benefit from the visibility of your community. Traffic is organic, so be patient and watch your stats maximize your chances of being seen.

Turn On Instagram Product Sync

At UENI, we’ve launched recently a feature called: Product Sync. From their UENI business hub, our Plus and Reputation customers have the ability to sync their products with Facebook, Google, and Instagram.

This Product Sync on Instagram enables you to integrate your products on Instagram. This means you can create Shoppable Posts, which permit your followers to buy products directly through Instagram via your UENI Website.

Note: you will need to set up Facebook Sync first before you’re able to sync your UENI shop with Instagram Shopping.

If you want to know step by step how to turn on Instagram Product Sync with UENI, please take a look at this blog post.

The UENI Content Team
The UENI Content Team are proud to help thousands of local and family-run businesses succeed by giving them a platform online. Our goal is simple: building bridges over the barriers that local businesses are facing every day.
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