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5 essential tools for more online visibility

Gino Gutierrez
by Gino Gutierrez
Published on 23 July, 2018

miroir avec un fond bleu et un nuage devant minimalist

Your customers will find you more easily with these 5 tools to grow your online business.

Creating a small business often means that you, the business owner, must know how to do everything. Taking care of your accounting, managing your team, attracting new customers, developing your marketing strategy…. all these are requirements to keep your business running smoothly.

Fortunately, there are many online programs for entrepreneurs that can help you with this.

Here is our selection of the 5 essential tools to increase the online visibility of your business.

MailChimp: make sure your customers don’t forget about you

To increase online visibility and prevent your old customers from forgetting about you, it is essential to be able to contact them easily.

MailChimp is an indispensable tool for emailing campaigns that allows you to store your customers’ data in the same place and send them your latest offers or news.

It helps you manage your newsletters, update your contact lists, and even analyze the return rate of your campaigns with detailed analytics reports.

You can also customize the format and style of your newsletter according to your activity and the type of information you want to share.

The advantage? This program is free for up to 2,000 contacts.

KWFinder: appear at the top of the search results

In the United Kingdom, 77 percent of shoppers check reviews before making a purchase online. If you want to tap into this market, it is essential that your business has good online visibility and is correctly optimised for search engines like Google.

To do this, you need to focus on a few key things: the design of your website, the quality and readability of its content, domain authority and the number of external links pointing to your website. You should also consider the integration of relevant keywords.

To find the right keywords and optimize the content, you should use a search tool like KWFinder.

This tool is more accurate than Google Adwords Keyword Planner and is easier to use than SEMRush, as it allows you to analyze the relevance of selected keywords. It also gives you information about the search volume, the difficulty of ranking for each keyword and an analysis of the keywords used by your competitors.

In the free version, this tool offers 5 keyword searches per day. If it is not enough for you, you can choose its basic or premium package.

Canva: show your inner artist

Need new business cards, a logo design or original posts for Facebook, but doubt your design skills?

Invest in an online content creation tool like Canva. This program offers many templates for posters, presentations, banners or flyers to customize.

Easy to use, it allows you to create unique and personalised content in a very short time.

Can’t find what you need in your library? Use free, quality image banks like Pixabay or Pexels.

Infogram: share your knowledge

In order to better promote your experience to your customers, try an increasingly shared format on social networks: computer graphics.

Use dynamic and quantified presentations, which in most cases present statistics and detailed information on a specific topic.

Find out how to create them on the Infogram website, easily accessible to those without design experience.

Then export your creations in the form of images to share on your social networks or lines of code to integrate them into your website and make your presentations more dynamic and professional.

The free version of this program allows you to create up to 10 projects at a time.

UENI : be where your clients are

Whether you own a locksmith business, a hairdresser or even a gym, it’s unthinkable not to be online these days.

The best way to help your customers find your business is to have an optimised website, with a responsive design adapted to mobile devices.

Although there are many options to build a cheap site, UENI is still the best solution to reach a compromise between quality of service and competitive prices.

UENI offers an affordable service designed specifically for small businesses in the service sector.

Our websites, with a minimalist design, present all the information your customers need when making a purchase decision (list of services, prices, pictures, opening hours).

You also get an online booking system to receive an SMS or email notification every time your customers book your services. This saves you time to devote yourself completely to your occupation.

Gino Gutierrez
Gino Gutierrez
Gino Gutiérrez is a writer, editor and content strategist. He has published several of his works, both in literature and in short film script format, and has worked as a journalist interviewing major Hollywood actors.
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