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Getting The Most Out Of Your Website with PayPal

by The UENI Content Team
Last Updated 20 January, 2021
Photo by Andrea Piacquadio from Pexels

One of the most important things that any commercial website needs to keep in mind is sales, and nothing raises red flags faster for customers than unsecured sales. People want to know their card information and other details are safe, and that they have some recourse if things go wrong.

For shop owners, having a reliable way to take payments is essential. That’s why we offer PayPal integration with our websites, and our shopping cart can be integrated with PayPal as well to provide everyone with a proven, tested payment solution.

Important: Using PayPal Commerce

Before we set up PayPal on your UENI website, let’s make sure that you’re setting up the right sort of PayPal account. Specifically, a PayPal Commerce (also known as Business) account.

Keep in Mind: while we use PayPal for our payment gateway on the pages we provide to our clients, your buyers do not have to have a PayPal account to buy from your page if you have a PayPal Business Account.

Your customers can pay with a card by opting to “check out as guest” once they have started the check out process.

What else does a PayPal Commerce account do? Well, in addition to allowing your business to accept payments from people using credit & debit cards, PayPal Business also means that your website and products are available for enhanced listings on Google’s offerings, like search.

Now, correctly configuring your products will already allow you the ability to have visibility on Google Shopping without having to pay, but it’s important to realise that these things are both steps you can take to increase your coverage.

In other words, if you have a PayPal Business account as well as great product pages, you’ll be filling more of Google’s criteria to show up in their Shopping results, product carousel, and other places. Because we’re not Google, we can’t promise that you’ll show up in more results, but we wouldn’t be surprised if that was the case, either.

How To Convert Your PayPal Account to a Business Account

To change your PayPal account into a Business account:

  1. Log in to PayPal
  2. Open your Account Settings.
  3. Click Convert to a business account:
Convert to PayPal Business Account

Once you click Convert to a Business Account, you’ll have to fill out your business information and push Agree and Convert Account:

Converting to Paypall Account Confirmation Details

Once your Business Account is set up, you can enable Guest Checkouts, so that your customers will have the option to buy from you without having to log in to PayPal.

Setting Up Guest Checkout:

One of the reasons that this can be frustrating is that PayPal doesn’t actually call this section “guest checkout”. They call it the “Account Optional Setting”.

This, as you can imagine, makes searching for information kind of annoying.

Luckily you don’t have to. We’ve gone through the depths and discovered how to do it, directly from PayPal.

Here’s how to enable the PayPal account optional setting:
1. Log into your PayPal Business Account.
2. Hover over your name in the top right corner.
3. Click Account Settings in the drop-down menu.
4. Click Website payments under ‘Products & Services’ on the left of the page.
5. Click Update beside ‘Website preferences’.
6. Select On under ‘PayPal account optional’.

That’s it: now your guests will be able to buy from your UENI website without logging in once you have PayPal set up and configured.

Set up PayPal & Configuring Payments

Set Up Paypal


To set up a PayPal account for your business, log in to the Editor on your UENI Hub and click on “Settings”, then “Connect With Paypal”:

PayPal Login 1

This will bring you to a PayPal login where you can either sign in with your existing your account or create a new one (don’t worry: creating a PayPal account is free).

If you don’t want to continue, you can push “cancel and return to UENI Payments Checker” to return to the Editor.

Once you’ve entered your credentials, you will be brought back to the Editor and you should see this pop-up telling you that your PayPal email is now connected to your UENI page:

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Now your page is ready to start taking payments, but there are a couple more things you need to do in order to configure it to work with your Shopping Cart.

Why is this important? Because this will allow people to make one transaction for everything, rather than having to buy everything that they want from your page separately.

Configuring Payments for Shopping Cart

First, head back to Settings.

This time you’ll want to click on Shopping Cart, and click the toolbar. The bar will immediately turn green, indicating that the feature is now switched on. Once that’s turned on, you’ll want to click on Payment Methods:

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Where you will have the option of selecting two options (PayPal or Pay On Delivery), which will cover the following four payment methods:

  • PayPal
  • Master Card (card payment)
  • Visa (card payment)
  • Cash

The card payment options will be available by default if you have PayPal Business enabled.

If you want to accept cash payments upon collection or delivery by checking the Pay at pick-up/delivery, and if you want to add any notes about payments, you’ll be able to add them under Payment Notes as seen here:

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All of this information will be available to your customers in your Merchant Policies section, which can be accessed by your customers in their Shopping Cart prior to checkout.

Pick Up, Delivery, Place an Order and Buy Now

Once your Merchant Policies are in place and your options set how you’d like, your customers will be able to choose between pickup or delivery (if you have enabled local pickup).

Then, once they have provided you with their contact details – in order for you to properly ship their item – they will be able to choose whether to pay with Cash or Card (via PayPal).

Cash Payments will be accompanied by a “Place Your Order” button and PayPal Payments will show “Buy Now”, as you can see below:

Paypal Vs. Place Order

If they buy through PayPal, they will either log in to their own PayPal Account or, if they don’t have one, they should select Check Out As Guest to complete the process, where they can pay with a Credit, or Debit card.

To ensure everything is working correctly, the easiest way to make sure it will work for your clients is to place a test order with your business. Go through all the steps as if you were one of your customers, and see if there’s anything you would change – if it’s annoying for you, it’s probably annoying for your clients as well.

After a successful order, you will receive a notification in your Hub as well as an email confirmation with all the details.

The UENI Content Team
The UENI Content Team are proud to help thousands of local and family-run businesses succeed by giving them a platform online. Our goal is simple: building bridges over the barriers that local businesses are facing every day.
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