One of the most exciting features of signing up to a premium UENI plan is the ability to use Google Ads to spread the word about your business. When you buy Google Ad Credits through our offer in your Hub, we’ll nearly double it for you: giving you twice as much for your buck.
Google Ads allows users to target specific keywords or search terms that are key to your industry, expanding your reach and getting your business more visibility through increased store visits, website traffic, and customer interactions.
First, we’ll explain how to activate the credits through your UENI Hub.
Please note: This feature is currently only available to Plus and Reputation plan clients in the USA, UK, Spain, Mexico and Brazil
Once you’re logged into the hub, follow these steps:
Make sure to check your inbox to confirm that you’ve received your brand new Google ad credit code.
Once you’ve got your Google Ad credit code, head over to Google Ads and click Start Now:
Well done – your business is almost ready to start sending ads!
Important: To set up your Google ads account, you’ll need to sign in to your existing Google Account or create a new one. If you don’t have an existing Google account, or wish to use a different email to sign in, just click Create an account at the bottom of the screen and follow instructions to establish your new Google account.
Now that you’re ready to go, here are some helpful tips for using Google Ads to its maximum potential. We’ve got some tips from Google themselves, as well as some great notes from professional online marketers to keep in mind.
According to Google themselves, Google Ads are designed to help your business with one of three things:
These ads can also be targeted to a specific area if you’re a locally-focused business, or globally if you’re a shop that’s looking for national or global reach.
How Google Ads works
Your ad can appear when someone searches for terms related to your product or service, or when they’re on a website with content related to your business. How does this work?
Keywords connect you with customers
Keywords are words or phrases you choose when you set up your Google Ads campaign. These are terms you think your potential customers are likely to use when searching for products or services like yours.
By matching your keywords with the ads you create, you make it possible for your ad to show when someone searches for similar terms, or visits a website with related content.
For example, if you deliver fresh flowers, you could use fresh flower delivery as one keyword paired with an ad promoting fresh flower delivery. When someone searches Google using the phrase fresh flower delivery or a similar term, your ad might appear next to Google search results, or on other websites related to fresh flower delivery.
Looking for More? Check Out Google’s Guide to Online Marketing to see how to best make Google Ads work for your business.
If you want a quick overview of how Google Ads works from someone who’s not affiliated with Google, this video from Surfside PPC does a great job of explaining the process in an easy way for anyone to understand – plus it’s fairly short, so if you have 10 minutes to set aside, this video can help you quickly understand some of the concepts if you’re struggling with Google’s explanations.
On the other side of the coin, this excellent guide from expert Dana DiTomaso will help you once you’ve got some familiarity with Google Ads. Definitely read the whole thing, but here are three key points that we think you should absolutely keep in mind.
We hope this guide has helped you learn a bit about how to take advantage of our Google Ads offer, as well as teaching you a bit about how Google Ads works.
To start checking out how Google Ads can help grow your business (or to sign up for one of our Premium Plans), log in to your UENI account and explore your Ad Credit Voucher here.