Have you ever noticed that little grey mark displayed on some Facebook accounts?
It appears next to the company name below the profile pic but also in search results. (Scroll down for the video explanation).
This verification check mark indicates that a business page has been verified by Facebook. You might have noticed the same for public figures, media companies or global brands — except that in that case the verification check is blue.
Facebook recently introduced the local verification badge to show support to small businesses.
Indeed today, it’s become increasingly difficult for business owners to rank well in organic search on Facebook. Or at least it’s much more difficult than it used to be. Part of that is due to the growth in users and the amount of content shared every day.
For business owners, this means it’s quite tough to appear in customers’ newsfeed and be noticed.
Getting their page verified is therefore a way to get more visibility. It tells users that your business is authentic and that the location is confirmed.
Getting your page verified isn’t something you have to do.
In the past, it used to be that only verified pages could share branded content. Now, this is no longer the case, but there are still a couple of advantages to get the verification badge.
Making your page officials sends the message that you’re serious and trustworthy. It definitely adds legitimacy and credibility to your business by letting your customers know you’re the service provider they should turn to.
Verifying your page prevents your customers to get confused if there are multiple entries for your business. Let’s say one of your fans decides to copy your business’s identity and create an impostor page for whichever reason. If you’ve got your verification check mark, customers will be able to see which is the official page.
If you’re a customer it’s always nice to know that the business page you like is the official one. Particularly, if you’re looking to engage with that business, regarding a return, a complaint or a general customer service query. If they get confirmation your page is the real one they will trust more in you.
Verification improves your ranking in local search. This means if a potential customer look for a specific service using Facebook search bar, your business will show up higher in the results. Also, even though Google hasn’t expressly confirmed it, your verification badge could play a role in your search engine ranking.
You have to complete it a verification process to get your badge. Once done, it’ll appear next to your name on your page and in search results.
You need to meet the following requirements to be sure that Facebook will review your request:
The process can take more or less time depending on a number of factors (type of page, number of followers etc. Note that for the blue badge it can take anywhere between 48 hours to 45 days, but the gray badge usually takes less time.