We’re always trying to make life easier for small businesses, and when we rolled out the first version of our Product Sync – a manual setup for Facebook and Instagram shopping – we felt like we had taken a great first step for our clients. But we wanted more.
We’re happy to report that we’ve done it: now you can set up the synchronisation of all the products listed on your UENI website with Google, Facebook and Instagram from the comfort of your own UENI business hub.
Now, our clients can sync their UENI product catalogue with Google Merchant Centre as well as Facebook Marketplace and Instagram Store. When you make updates to your products on your UENI page, you’ll be able to see them appear moments later on these platforms.
We’ve also made the process more simple, so not only is it fewer clicks to get your products live, but you’ll be able to quickly see your products on Facebook, Instagram, and Google search results (including image searches, Gmail, and Google Shopping).
One last thing: if you have a Google My Business (GMB) listing, your products will also appear on local searches.
Product Sync is the process where we automatically create a product feed for you based on your existing products. Any time you add a new product to your UENI website, it’ll go live on these other platforms moments later.
In order for your products to successfully work with these platforms, though, you’ll need to make sure that you’ve got your products properly set up for the sync. We’ll go through this now.
There are a few elements that need to be present on your website to make sure your products sync properly for all types of sync (Google, Facebook and Instagram), as well as a few platform-specific elements.
The Product Name
Your Product name must be correctly entered. Remember, you want to make sure you to try and capture the people who are looking for exactly what you’re selling, so you should name your products with that in mind.
Not only do nearly half of all customers searching for local business information expect to see prices displayed on a website, a price is required for integrating your products into the Product Sync.
Search engines and social media platforms rely on the description to decide whether your product is suitable for a given search or feed, so not only is a description required for product sync, you’ll need to make sure that it’s optimised for search engines as well as users. Make sure it’s well-written and uses your keywords in a smart, engaging way.
The last required element for Product Sync is a photograph of your product. You’ll want to make sure that your product photography is as good as it can be – it’s a huge factor when it comes to potential customers buying your product or choosing something else – but this doesn’t mean you need to shell out for a professional photographer.
Not sure where to start? Take a look at our guide to getting great photos without breaking the bank
Once your products are ready, you have two more steps to follow:
Having a Returns & Refunds policy is mandatory for selling on line through Google, so make sure yours is up to date.
Don’t have any? Don’t worry: We have some oven-ready T&C’s for you here.
Once you have your terms ready follow these steps:
Once you’re in Refund Policy, you can add your terms here.
For more detailed information, please see our Help article here:
This should match your GMB listing that was created when you signed up with UENI.
In order to synchronise your products with Facebook, you will need to have a business account and page – your personal profile won’t suffice. If you don’t already have these, don’t worry! You can create them in the process using the information from your website.
This is also important for Instagram sync – you will need to go through the Facebook sync before you can do the same with your Instagram account.
Much like Facebook, your personal account won’t support Instagram Shopping. If you don’t already have a business account, you will need to create one beforehand.
Needless to say, you will also need to have the Instagram app installed on your phone, as the option to connect your account is only available in the app.
Now that you’ve made sure all your products are ready for product sync, you can follow these steps
If you’re more of a video person, this might help you out:
Want the steps written down?
That’s it, you should be good to go. Keep in mind it may take up to 72 hours for Google to verify your request.
In a perfect world, it’s all gone according to plan. You’ve pushed the buttons, and everything has worked.
In case something’s gone wrong, you’ll get a popup saying that something is Missing. We’ll go through all the options and detail what you need to fix in order to get your Sync working. In case your sync still doesn’t work, please email firstname.lastname@example.org
Return & Refunds Policy Missing
If your Returns & Refunds Policy is listed as missing, there may have been an issue uploading and saving your policy. Follow these directions to fix this issue.
Business Address Missing
This could either be missing or not matching your Google My Business listing. Remember, even if you’ve chosen to hide your Business Address, it still needs to be listed (and matching your GMB) in order for the Product Sync to work properly.
Here’s a video on how to edit your contact information:
And our support article is here.
Payment Method Missing
If you have not properly set up your Payment Method, Product Sync may fail. Once your shopping cart has been activated, follow these steps to check:
Once in Payment Methods, you will have the option of adding the following four payment methods: PayPal, Master Card (card payment), Visa (card payment), Cash
For more details, please see our support article here.
If this error appears, it is because one or more of your products are missing one of the key elements discussed above: Product Name, Price, Description, and/or an Image.
You can follow these steps to check your products over and add any missing elements you may need.
The good news is that if you’ve already set up Product Sync for Google, your website and products are good to go for Facebook Marketplace. If you’re skipping Google for the time being, make sure to go through the requirements mentioned above to make the process as seamless as possible.
When you’re ready, follow these steps:
All done! Now you can access your Facebook Business Suite, your catalogue and your page all from the Product Sync section in your Editor.
If you prefer something more visual, have a look at this video
As mentioned above, you will need to set up Facebook Sync before you’re able to sync your UENI shop with Instagram Shopping. Once you’ve done that, make sure to have your phone and Instagram app ready and follow these steps:
Congrats! You’ve successfully connected your Facebook and Instagram business accounts to your UENI website, and your products will be listed on all these platforms automatically.
To make the most out of Instagram shopping, have a look at this blog post and learn how to create shoppable posts.