Getting online is easy. But succeeding online is a completely different kettle of fish — a fact I’m sure many small businesses are more than aware of.
There are many DIY website builders, such as WordPress and Wix, which offer small businesses an affordable way of getting a website.
But with such a crowded field, it can be baffling for business owners trying to decide which option is right for them.
So I’m going to let you in on a little secret about succeeding online.
At UENI, we love building fabulous websites and agree that a professional website is a great place to start. But succeeding online is not just about your website, it’s about curating a full, 360° online presence.
Read on for a full explanation of why you should explore Wix alternatives.
DIY web builders like Wix aren’t enough for your business to be discovered online
With DIY website builders like Wix, your website is where the service ends.
Sure, you can quickly build an attractive and affordable DIY website.
But what happens when you want to link your website to your social media profiles or when you need to get your business and website on Google Maps? A great website floating around in cyberspace is no use on its own.
Succeeding online needs a more holistic approach and many small business owners find that they just don’t have the time to learn the intricacies of all the other channels available to them online. This leaves their business’ online presence incomplete and their website dormant unless they invest in further digital marketing services elsewhere.
Wix alternatives abound, but why pay to build your own website?
At UENI, we don’t just build you a sleek and professional website.
We manage a meaningful online presence — from search engines to social media to online directories — and all of it is customised for your business.
Here’s how it works:
- First, we build you a professional website that makes it easy for customers to book with you or make an enquiry.
- All websites we build are responsive so that they look and function well on a mobile phone.
- We also optimise your website for search engines to help it appear higher on Google.
- Next our experts will look at your business and select which other online platforms are most suited to your business.
- We will then build you a meaningful online presence across a variety of different platforms, this could include a combination of a few of the following:
Social media
-Facebook
-Twitter
-Snapchat
-Instagram
-Google My Business
-Pinterest
Pay-per-click ads
-Google Adwords
-Facebook ads
-Instagram ads
-Bing ads
-Linkedin ads
-Youtube ads
Maps
-Google Maps
-Snap Maps
Why you need more than just a website
Your target market is looking for products and services like yours on all sorts of sector-specific platforms and social media; if you don’t have a presence there, then you’re already losing business.
In today’s digital smartphone-driven culture customers now expect businesses to be in more places than one. Having a good online presence and sharing content with your customers via multiple platforms online has many benefits including:
- Adding value to the service you provide
- Building your brand and reputation
- Showing your business’s human side
- Providing more channels for customer engagement and communication
- Making your business accessible to a wider audience
If you’re ready to start finding new clients online then there’s no point doing it half-heartedly.
Getting online and maintaining your online presence is about more than simply owning a website, you need to be in multiple places and constantly updating your presence according to new trends and tools that become available.
This is where UENI defines itself as the best among the many alternatives to Wix.
Rather than just creating your website and then leaving you to your own devices, we’ll help you build and maintain a holistic online presence that will be a real credit to your business.
